In this 2nd volume of the Rio Bravo series, Gustavo Franco presents economic texts written by poet Fernando Pessoa from an unusual angle. Although written in the first half of the past century, these articles are extremely up-to-date. One of the interesting aspects of the book are texts by Fernando Pessoa that have not been mentioned in previous publications, such as: Privatization - nationalization, monopoly and liberty; Clusters - industrial concentration projects; Corporate governance - when the law stimulates corruption; Branding - The practical precepts of Henry Ford; Email - correspondence and Blog file - concepts, preconceptions, and others.

Technical record:

Author: Gustavo Franco

Publisher: Regina Lemos

Research: Gabriela Gonçalves

Proofreading: José Tedin Pinto

Graphic designer: Adriana Moreno

Price: R$44,00